In collaboration with Gregor Elgee (G.E.), I contributed to a compelling two-minute case study video showcasing Amazon's innovative marketing software, Manage Your Experiments (MYE). The video highlights the transformation of Onkata, one of Amazon's largest hardware resellers on the West Coast, which successfully transitioned from a brick-and-mortar storefront to a thriving online presence.
The primary objective of this project was to illustrate the impactful results achieved by Onkata through the implementation of MYE. The software has significantly facilitated their growth, enabling them to scale their business rapidly in the competitive e-commerce landscape.
As the motion graphic designer for this project, I created visually engaging elements that enhanced the video's storytelling. My design work aimed to present complex information in an accessible and dynamic manner, capturing the audience's attention while effectively conveying Onkata's success story. In addition to my work on motion graphics, I also played a vital role in editing segments of the footage, ensuring a smooth and cohesive narrative flow. My involvement in the editing process helped to refine the overall pacing and clarity of the video.
G.E. led the project by overseeing all production and vendor management aspects, including cinematography and post-production. Together, we worked collaboratively to ensure that the final product not only met but exceeded the expectations of our client.
The finished video serves as a powerful testament to the capabilities of MYE and the success of Onkata’s transition to the online marketplace. By showcasing their journey, we aimed to inspire other businesses to leverage innovative marketing tools to enhance their operations.
After Effects, Premiere Pro, Illustrator, Photoshop
This project allowed me to merge my creative skills with a strategic approach to video production, reinforcing my passion for motion design and storytelling within digital marketing. The collaboration with G.E. and Mentor Creative Group strengthened my portfolio and provided valuable insights into compelling visual communication strategies.
